Our Vision :

There will be a communication device in the hand of every East African ...

...which will connect people, improve livelihoods and provide information to everyone.

Our Mission:

With the power of our efficient distribution model, innovative expansive retail network, talented people and data driven approach we provide all East Africans with trusted, quality, high value mobile products and services.

What do we do?

At Simba, we believe that communication is a right, not a luxury. We have been working hard since the Mobile industry began in East Africa to help make this dream become a reality. We are the largest distributor of airtime in East Africa, working with the biggest network in Uganda (MTN), Kenya (Safaricom) and Tanzania (Vodacom). We also are one of the largest retailers in East Africa with over 100 retail outlets and are partnered with Nokia to sell high quality mobile phones. Our consistent dedication to the growth of the industry has put us in the undeniable position of being ‘The Lion in Wireless’

What makes us who we are?

Integrity always

Great sustainable business starts with great ethics. Simba and all our employees put maintaining our integrity above any other decision - we do not trade off integrity for personal or professional gain EVER.

Customer centric

Simba places the needs of our customers at the forefront for every decision we make. We know that success depends on selling the customer what they want, at the right price with the right level of service.

Knowledge is power

Simba makes effective decisions by obtaining and analysing data and training our staff to be the best in East Africa. Market, customer, competitor, and organisational knowledge is pivotal to Simba’s sustainable business growth

Get things done now

Our competitors and customers are rapidly evolving. Simba stays ahead of the game by being a nimble efficient decision-making organisation.

Commitment to excellence

Simba employees are driven to achieving excellence. We aspire not to be good, but instead to set the standard in all aspects of business ranging from distribution to retailing to offering inspiring employment opportunities

One Simba

Simba is one team, from Mbale to Kabale, from the retail business to the distribution business, from the C.E.O. to the new sales executive. Our individual employees score the goals, but as Team Simba we win championships.

Drive value

For Simba to continue to invest and grow to become an even greater company, we stay razor focused on the bottom line and always adding value to the business.

Our Philosophy is

Ubuntu: I am because you are. You are because I am.